Last year, it was February again when we took a look back at the previous year, so you could say that it’s already a KAVAJ tradition. Here we are in February, so it’s time for our review of 2016.
Review of 2016
In 2015, two KAVAJs for the iPhone stood on the podium as the best sellers for the year, but in 2016, the KAVAJ Berlin for the iPad Air 2 pushed its way to first place. The KAVAJ Dallas for the iPhone 6/6s in cognac was ousted from 1st place into 2nd and the black Dallas for the iPhone 6 was forced completely off the podium to make way for the KAVAJ London for the 12.9″ iPad Pro.
The three top sellers for 2016 were thus all cognac-brown. That may suggest that cognac brown has further increased its lead on black since 2015, but that is not the case: black is catching up, although cognac is still well in the lead with just over 58% of sales.
In 2016, the distribution between our three main sales channels was similar to the previous year: every second KAVAJ was sold through our online shop at amazon.de, nearly a third of all KAVAJs were sold through amazon.com, and almost every 8th KAVAJ was bought via amazon.co.uk.
We are very pleased to have had a total of 3,993 Amazon reviews, which is even more than we had in 2015. The number of 5-star reviews also continued to increase, which makes us even happier! We had a total of nearly 400 reviews more than in 2015, and the number of 5-star reviews increased by an impressive 600! These reviews are direct feedback from you, so it’s no surprise that this pleases us immensely!
While our #myKAVAJ promotion on Instagram and Twitter enjoys ever-growing popularity (who wouldn’t want to win a $100/£100 Amazon voucher?) and our Instagram community continues to grow steadily, we were also very pleased to see that the number of “likes” on our Facebook page had risen to 17,750. Thank you so much!
2016 was a particularly exciting year for us because we further expanded our fashion range and developed several KAVAJs for our assortment that have nothing to do with electronic devices – and we think that this was a really good idea!
Now you can assemble your own KAVAJ travel set: for example, you could combine a KAVAJ Rome passport cover with a KAVAJ Venice luggage tag – and let’s not forget a new purse, for example the KAVAJ Munich (includes a coin pouch for UK since 2016) or perhaps the KAVAJ Vienna, our ladies purse. If you’re going on a business trip, you will probably want to take your KAVAJ Singapore business card case on tour with you. Perfectly equipped with KAVAJ!
Another new product that appeared in 2016 was our KAVAJ Osaka Apple Pencil case, which allows you to match the style of an Apple Pencil with your KAVAJ Berlin or KAVAJ Hamburg and keep it safe when you’re on the go. We also relaunched the KAVAJ Barcelona Apple Watch band, so we’re very happy to say that we are represented in this sector again.
We are really looking forward to sharing 2017 with you – and it’s already got off to a great start!
We wouldn’t want to deprive you of a little glimpse of what we have in store for this year, so here goes: In 2017, things will… (drum roll) get very interesting from the colour angle! Yeah!
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