When we started KAVAJ, we didn’t know how to make an iPad case. We just knew that we couldn’t find one we liked for our own, original first-release iPad. We looked far and wide, too. They were either ugly (covering up the iPad’s natural beauty), huge (hiding the iPad’s slim, sleek body) or cumbersome (going against the iPad’s extreme ease of use). So, we decided we’d have to make the right case ourselves. It’s how some of the best companies were started, right? The problem was, we had never been in business before, either.
We were both employees of Amazon.com in Germany, so we knew a little bit about e-commerce. But we had no entrepreneurial experience. But we knew what we wanted. We knew the kinds of cases we wanted to make. And, most importantly, we knew how we liked to be treated by companies we bought from ourselves.
So, we decided to start KAVAJ on these principles: We would make leather cases that are super-slim and of extremely high quality. We would try not only to do well, but also to do good. And we would treat our customers like kings and queens. If our customers are happy, we are happy. We listen to our customers carefully every single day. In fact, our customers are constantly helping us improve our cases, much like the app makers improve their software based on customer feedback. We have used this formula to become the top-selling iPad case maker in the first two countries we have sold in: First, in Germany, our home. Then, we expanded to the United Kingdom, and quickly became the top-selling case there as well. Now we hope to do the same in the United States.
The greatest compliment our customers pay us is that their technology is even better and more classy with a KAVAJ case than without it. Many people write to tell us that our cases make their device complete. These words are music to our ears, as it is why we started KAVAJ to begin with.
Our names are Kai and Jörg. We met at University. We always wanted to be entrepreneurs.
Kai likes to takes action, moving us forward. Jörg is more of the analyst. He deals with the numbers. He likes to double check things before Kai runs with them. We compliment each other well, and we know how lucky we are to be working together like this, basically living out our dream. We design our cases ourselves, personally, and then closely supervise the entire manufacturing process.
We also still handle many customer support issues personally, one-on-one. When you write to us with an issue, you should know that you are likely dealing with one of the two founders of the company! Also, because of our insistence on your happiness, we strive to resolve every customer service issue in a single communication. We don’t want you spending time dealing with your tablet case maker. We’d much rather have you out in the world, enjoying your tablet, and telling people who inquire about your beautiful case about who we are.
We love to hear from you, good or bad. Please don’t hesitate to reach out to us directly.
We decided early on that KAVAJ would be a member of 1% For The Planet. This is an organization of about 1,400 companies that donates 1% of its total sales to environmental organizations around the world. The environment is such an important issue to us. Technology is certainly the future, but there is no technology – no future – without a safe, protected environment. It’s important for us that you know that when you shop with us, you are supporting the environment. Buying KAVAJ means buying in to the future, and protecting it for future generations. We are grateful and proud to be a member of this organization, and thank you for supporting the environment when you shop with us.
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